Title: VP Marketing
Joe Wilbeck brings a wealth of experience and passion to his leadership role at Elite Venture Brands. Having worked at General Mills, Hain Celestial Group and other natural food companies, Joe is an accomplished growth driver for Natural, Organic & Specialty brands and start-ups. A brand marketer and strategist, Joe has a strong track record in creating disruptive category growth for health & wellness brands such as Terra Chips and Bonne Maman preserves. With P&L responsibility & in-depth sales experience, he offers strong general management skills to impact entrepreneurial, high-growth consumer brands. Joe has an MBA from the Michigan Ross School of Business and resides in South Orange, NJ with his wife and their two kids.
Joe Wilbeck