PepsiCo looks to generate buzz with new Hive incubator
- PepsiCo is launching a new center for innovation called “The Hive” to help cultivate its niche brands, PepsiCo CEO Indra Nooyi said on an investor results call.
- This incubator will be a separate entrepreneurial group outside of the core headquarters that will help nurture niche products already in the portfolio as well as look at other venturing brands that PepsiCo can bring into the fold.
- In June, PepsiCo announced it was partnering with the Chicago-based incubator “The Hatchery,” a nonprofit food and beverage incubator.
